Content Marketing with AI and Canva Tools | Free Workplace Education - Monday Afternoon

Start Date: Monday, January 8th, 2024
Time: 1:00 PM – 5:00 PM. 40-hour course that runs same time, same day for 10 weeks.
Location: Virtual via Zoom
Cost: Free
Requirements: Must be currently employed

Course Description

Standard Topics: (all of this content must be delivered as a part of this program)

    • Strategic positioning in the marketplace – review
    • Choosing the right social media platform
    • Building a content marketing strategy
    • Creating a social media planner
    • Live video
    • Measuring and analyzing engagement
  • Canva basics
  • Organizing social media content  

Learning Outcomes (based on standardized content):

  • Confirming the company’s position in the marketplace
  • Exploring the targeted user profile for various social media platforms 
  • Finding the right fit between the offering and social media platforms
  • Identifying content pillars
  • Using lead magnets in online marketing
  • Identifying the 5+ categories for social media content
  • Crafting content based on content pillars and categories
  • The structure of a posting
  • Writing captions, CTAs and choosing images
  • Developing a monthly social media calendar
  • The tech stack
  • Mastering the “going live” mindset
  • Working with the live video planner
  • Setting engagement goals
  • Tracking and calculating engagement
  • Canva overview
  • Setting Up folders in Canva
  • Building the brand board
  • Navigating the Canva dashboard
  • The basics of creating content in canva
  • Strategies for naming, organizing, and storing social media content
  • Creating a site map for records management
  • SOPs for creating, uploading and storing content

To register fill out the form below. All fields are mandatory (the exception is immigration year).

Content Marketing with AI and Canva Tools - Monday 1 pm - 5 pm

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