As a passionate and purpose-driven marketing leader Danielle is driven by curiosity, inspired by innovation and fueled by collaboration. Sought after for her ability to lead others, Danielle thrives in building and leading high performing teams, optimizing customer experiences to drive value, and delivering leading edge brand and marketing strategies that help companies thrive.
Danielle is the co-founder and managing partner of Anchored Ideas, a Cape Breton based Marketing Agency, and of Devantec IT & Security, a fast-growing IT & Security company serving Atlantic Canada.
Danielle was the proud recipient of the Vital Cape Breton Excellence Employer Award from the Cape Breton Partnership in 2016, received The New Business of the Year award from the Cape Breton Regional Chamber of Commerce in 2018 and received the President’s Award from the Strait Area Chamber of Commerce in 2019, in recognition of active contributions to the SACC by providing expertise in areas such as community development and marketing.
Danielle is passionate about the future growth and development of Nova Scotia and in particular, her home of Cape Breton Island. She is a connector, a communicator, a community-builder and a champion for economic development and believes that the future has never been brighter for the Island and the province of Nova Scotia. She couldn’t be prouder to be raising her twin girls with her husband Mark, here at home on the East Coast of Canada.