Business Development Skills | Free Workplace Education Spring 2025 - Tuesday Morning
Start Date: Tuesday, April 15th, 2025
Time: Tuesdays 9:00am – 12:30pm
Length: 11 Weeks
Location: Virtual Via Zoom
Cost: Free
Requirements: Must be currently employed or self-employed in Nova Scotia.
Course Description
This program has been developed for small to medium-sized businesses and provides you with an overview and understanding of how to grow a
strong and profitable business. This is achieved by priming your business, strategically positioning your company, and then developing a strategy that focuses on optimizing profit through pricing, creating a marketing strategy, and assessing priorities for business growth.
Standard Topics
- Strategic positioning
- Guiding principles
- Strategic planning fundamentals
- Determining business goals
- Defining products/services
- Promoting products/services
- Pricing for profit
- Developing an action plan
- Project planning cycle
- Team building
- Successful bidding and tendering
Learning Outcomes
- • D• Define the organization’s strategic position
• Complete a SWOT analysis
• Identify at least five guiding principles
• Define the positioning statement
• Identify the key components of a safety culture for the business
• List the key elements of a strategic plan
• Determine key business goals for the period defined by the strategic plan
• Define the features and benefits of the product/service offerings
• Identify the main components of a promotional strategy
• Explain fundamental pricing terminology
• Formulate a product/service pricing structure that optimizes profit
• Assess short, medium and long-term priorities for business growth
• Develop a two-year action plan for business growth
To register fill out the form below. All fields are mandatory (the exception is immigration year).
Business Development Skills | Free Workplace Education Tuesday Morning 9:00am-12:30pm (Spring 2025)
Please fill out the form below to register"*" indicates required fields