Business Skills 101 | Free Workplace Education

Start Date: September 30
Time: Thursdays 1 pm – 4 pm for 10 weeks
Location: Virtual via Zoom
Cost: Free

Course Description

The intention of this program is to provide participants with an overview and understanding of how to grow a strong and profitable business. This is achieved by priming their business, strategically positioning the company, and then developing a marketing strategy as well as an overall action plan for small- to medium-sized businesses. There are additional specialized topics including team building, project planning, and bidding and tendering. Ultimately, the goal is to encourage participants to implement the concepts, tools, and policies presented to develop and nurture business growth and sustainability. This course creates stronger and more resilient businesses and forms part of the certification for the Atlantic Trade Business Skills Certification for journeymen.

Learning Outcomes (based on standardized content):

  • Define your strategic position
  • Complete SWOT analysis
  • Identify your guiding principles
  • Define your positioning statement
  • Cultivate a safety culture throughout your business
  • Define key elements of a marketing strategy
  • Assess the competitive landscape
  • Define your product/service offerings
  • Develop & strengthen distribution channels
  • Assess your promotional strategy
  • Understand fundamental pricing terminology
  • Identify profitable pricing strategies
  • Assess your Cost of Goods Sold and profit margin
  • Define team building and characteristics of high functioning teams
  • Define fundamental HR practices
  • Principles of running an effective meeting
  • Prioritizing, delegating and effective time management
  • Define the project planning cycle
  • Develop work breakdown schedule

Please contact Melissa at [email protected] for more information or sign up using the form below.

Course Registration

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